The idea that a brand or an Instagram account that you are launching an AR filter needs to have hundreds of thousands of followers is bull****!
And no, that account doesn’t have to be a major global brand or even have a full agency team of marketers to get results.
You might say, “Dude, they are Instagram filters. Why can’t Instagram do all the work for us?”
Instagram is the platform. A really dope one at that. Wanna do something awesome for them like driving traffic to them while you reap the rewards too?
Truth is, there’s no limit to where you can promote your Instagram filters.
Here are some creative places you can share your filters to get massive exposure:
- Page post as a video
- Page post as an image
- Page story
- Group post
- Watch Party
- Page pinned post
- Messenger broadcast
- Story Ad
- Video View Ad
- Video Traffic Ad
- Story
- Story highlights
- Link in bio
- Story Ad
- Video Post
- Image Post
- IGTV
- IG Live
- IG Live with influencer
- Filter feature page
- Direct Message
- Post
- Reply
- Direct Message
- Group Chats
- Video post
- Image post
- Article
- Slideshare
- Messages
- Links in about section
- Video
- Gif
- Profile
- Boards
- Communities
TikTok
- Video
- Start a challenge
YouTube
- Video promotion
- Story
- Live Premiere
- Music artist video collaboration
- Influencer video
- Email signature
- Email marketing campaign
Website
- Banner
- Blog post
- Micro-site
Gifs
- Tenor
- GIPHY
- Gfycat
- Dongtu
Other media/websites
- Digg
- Buzzfeed
- We Heart It
- Quora
- Mix
- Zest.is
- Medium
- Dribble
Offline with QR codes
- Flyers
- Merchandise/Packaging
- Event badges
- Event wristbands
- Business Cards
- Print media/newspapers/magazines
- Thank you cards
- Bus Stop signage
- Toilet Stalls (yes, even you poop with your phone. Don’t deny it)
- In-store displays
- In taxi/Uber/Grab
- Coasters
- Stickers
- Stationary
- Books
- Invitations
- On a slide in an event presentation
- In a van down by the river
Offline
- Show a stranger who looks like they could use a smile that day ?
You don’t have to use all of them, but you may be losing out on not only awareness of your Instagram filters but maybe even conversions and sales if you fail to grab a huge pool of audiences right off the bat. Don’t depend on the launch and cross your fingers that someone like Kylie Jenner will use your filter.
I just shared a bunch of places you can use.
But all of it was pointless if you do nothing with this information.
Don’t be afraid to test new places. Maybe you’ll find a new avenue not even listed here.
Can you think of a place to promote that I missed?
Casie Lane Millhouse – DUDEtte Business Manager
Casie is a self-taught marketer and finds herself doing wacky stuff online.