DUDE makes AR filters

DUDE helps international brands, small businesses and cool people connect, delight & convert their audience to customers.
As Official Meta SPARK AR Partners, we’re the go-to studio to build Instagram filters, Facebook AR Ads, AR installations, and beyond.

Here’s some of our work

The world’s most viral filter

Our Squid Game filter reached over 2 billion impressions in 2 weeks! You or your friends might have played it without realising that it was made by our humble studio in Singapore. It made the evening news.

Filters people want and use

The Color Blind game is an old filter we made in 2020 and it is still going strong. Our DMs explode with questions whenever the filter is accidentally disabled, yikes!

Our Awards

Global Hackathon Champions

Our Video Calling filter, Boulder Roller, won 1st prize in a Global AR Hackathon by Meta. Clinching the top prize and putting Singapore on the AR international stage.

Filter of the Year

Separately from the hackathon, our Olympics inspired running effect, Track StAR, was named Top 10 filter of the year by Meta!

We have been pushing the technological boundaries for years, producing innovative and creative works. We are honoured to be officially recognised.

We build the smoothest user-experience

Rest easy to throw your craziest filter ideas to us, you could say that we have UX down to a science. The crazier the better, it can be done if we say it can be done.
We have been making filters from the very beginning! We made Asia’s first custom Instagram filter back in 2018. Talk about experience, we are the OGs.

Recent Clients

On Instagram

We updated this Sign Language filter for @kindnesssg. In a time when the world is becoming increasingly hostile, we can only hope that human kindness prevails. Here is a filter that teaches 3 basic ASL phrases, Hello, Thank You and You’re Welcome. #sparkarcreators #techforgood Thanks @gov.sg ! Our team is proud to have worked on this AR filter on our Singapore dollar notes for @prudentialsingapore in collaboration with @vaynermediaapac We were awarded first prize of $55k USD (S$75k SGD) at Meta’s Spark AR #XRHackathon for a video calling filter we made! New filter for @msesingapore about putting the right things into our blue recycling bins. Wrong items get burnt like any other trash and used as landfill for islands like Pulau Semakau. The first iteration of the Memeseum 2020 with @complex The Old Supreme Court architecture virtual tour that we made is still showing at the @nationalgallerysingapore and hasn’t broken down since it’s set up in 2017 Filter collab between @jdofficial and @thenorthface !

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