How to Set Up Trackable QR Codes for Your Instagram or Facebook Filters

You may have a brand that relies on social media to drive traffic to open your Instagram or Facebook AR filters.

But now you’ve got to figure out how to get your filters into customers’ hands when they aren’t on your profiles from a mobile device. 


… your customers are in a physical store

… your customers are in a pop-up booth 

or maybe

… our customers are viewing your content on desktop. 

That means you need a trackable QR code for your Instagram and Facebook filters, and fast.

Given the need to bring offline to online, now is a great time to talk about the process of setting up trackable QR codes for your Instagram and Facebook filters.

Step 1. Make sure you have a domain or URL to use specifically for your filter.

The first thing you’ll have to do is make sure that your domain is not being used by any other property that you own. You may have a domain already so you can use a subdomain to use in this instance. Here at DUDE, we use subdomains for our filters and client filters as a quick way to share updates.

Why is this important? 

Important Note:
When you get a link from inside Spark AR hub, it looks like this.

The link is long & it could change if you have any updates that need to be done. 

Step 2. Create your QR code.

There are many free tools to build your QR codes online. I like to use QR Code Monkey.
Here is where you take your subdomain URL & add it in.

Add in your brand colours.

Add in any logo or image of your filter in action.

Customise the Design

Click Create QR Code. You’ll be able to download it in many formats.

Step 3. Figure out where you need to place your QR code for growth.

As mentioned in our 7 Easy-to-Forget Marketing Steps
There are some places online that you would want to put your QR codes to make filters easily accessible for people on Desktops to scan with their phone to see the filters in action quickly. 

Let’s talk about where your QR codes need to go in order to get the growth from offline to online.

Some areas are:

  • Next to your cashier
  • Eye level in areas where people queue
  • In-store signage
  • On physical vouchers
  • On store receipts
  • As stickers
  • On badges

Now this list is not exhaustive, do assess the physical locations that suit your needs.

There you have it, our guide to setting up trackable QR codes for your Instagram and Facebook filters.

But with the number of filters growing every day, the competition for that audience will only intensify going forward. 

That’s why it’s so important to get the ball rolling—whatever that means for you—as soon as you possibly can.

You get me, Dude? 


Casie Lane Millhouse – DUDEtte Business Manager

Casie is a self-taught marketer and finds herself doing wacky stuff online.

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