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Breaking Down the Psychology of an Instagram AR Filter Game with Over 600,000,000 Views in Less than 60 Days
How to get millions of views on an Instagram AR filter is a topic that basically any marketer or Spark AR creator should know about. Given the growth of the Spark AR platform with the droves of creators and brands building Instagram filters there are probably over 1 Million AR effects (speculating from private pool…
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10 Steps to Launching Your First AR Marketing Campaign on Instagram
You may or may not know that I haven’t always been a marketer or someone who studied technology. For many years I had been freelancing and nerding out on new digital media, studying and engaging with teens on Instagram while I grew a non-profit initiative. This is how I came about to learn about Spark…
